Welcome to our course "Ethics, Sustainability and ESG in Product Management". 

This course has been created for product managers and other professionals involved in the product design, development and delivery, as well as for business leaders and specialists who are involved in definition and execution of sustainability strategy for their organisations.

Product managers sit at the intersection of strategy, design, engineering, and business operations. They can shape what gets built and how it’s delivered. With a holistic view of customer needs, market dynamics, and operational constraints, PMs have the power to embed sustainability into product decisions — from material choices and supply chains to accessibility and product lifecycle impacts. PMs influence over priorities, metrics, and cross-functional collaboration means that they can turn sustainability from a side initiative into a core value driver, aligning impact with innovation and profitability.

In this course, we will refresh your knowledge of sustainability and ESG concepts, and we will examine how these concepts can be integrated into existing product management frameworks.  We will examine how existing product management tools, frameworks, and methodologies can be systematically enhanced to incorporate sustainability principles, thereby creating products that simultaneously deliver financial returns and positive environmental and social impact. By leveraging specialised sustainability assessments, reconceptualising market segmentation through an environmental and social lens, reframing competitive analysis to account for ESG factors, and embedding sustainability metrics throughout your product development lifecycle, you can create an operating model that makes sustainable product development a foundation for commercial success of your business.  In the second part of the course, we will look at examples of what ethics and sustainability means for physical and digital products. While it would be impossible to cover all types of physical products, I chose for this course to look at the fashion industry as one of the most unsustainable and polluting sectors of the economy. 

For this course, we invited three fantastic speakers:

  • Genia Mineeva, expert in circularity, and the founder of the award-winning circular design studio and brand BEEN London,

  • Tansy Hoskins, the award-winning author, journalist, independent researcher and social justice campaigner, and 

  • Ivan Glushenkov, Tech entrepreneur, digital product manager, AI consultant, and multiple hackathons prizewinner.

These people are truly passionate about sustainability, they are doing something to change the world we are living in, and I hope they will inspire you for action.

Please enrol if you want to master the integration of ethics, sustainability and ESG practices into your product management work. Drive responsible innovation and create lasting impact in your projects.

What you will learn

  • Evolution of corporate sustainability, including the Triple Bottom Line, ESG factors for assessing impact and risk, creating shared value

  • Sustainability as a core business strategy focused on creating value and managing risk, and a driver for competitive advantage

  • Sustainability in strategic planning, environmental performance, merging sustainability goals with core financial metrics in product OKRs

  • Adapting customer segmentation to identify and prioritise eco-conscious customer segments, market sizing tools to account for sustainability-driven growth

  • Application of eco-design principles, including circularity, dematerialisation, design for disassembly, design for longevity; use of Life Cycle Assessment (LCA)

  • Integration of sustainability checkpoints into product and project management methodologies, Sustainable New Product Development (sNPD)

  • Digital products ethics and sustainable design, including calm technologies, reduction of dark patterns, data minimisation, algorithmic efficiencies

  • Real-world practice: implementing circularity and addressing human rights violations in fashion industry

  • Real-world practice: managing unethical design practices in the digital space.

Course curriculum

    1. Welcome to the course!

    2. Who is this course for?

    3. Our Guest speakers

    4. What we will cover in this course

    1. Key Definitions: Sustainability, ESG and Business Case for Sustainabilty

    2. Sustainability and ESG in the context of Product Management

    3. Product Management Roles and Skills: Sustainability as Another Dimension of Product Value

    4. Key Sustainability Definitions

    5. Assessment of your product management role through sustainability lens

    1. Strategic Planning: Embedding Sustainability into Strategic Vision and OKRs

    2. Macroanalysis: Defining Competitive Strategy Through Sustainability and ESG Perspective

    3. Discovery and Research: Redefining Customer Segments Through Sustainability Lens

    4. Sales and Economics: Embedding Sustainability into Market Sizing, Business Model Development and Product P&L

    5. Growth and Experiments: Embedding Sustainability into Testing, Optimisation and Prioritisation Processes

    6. Product Design, Development and Delivery: Eco-Design Principles, Lifecycle Assessment (LCA) and Circularity

    7. Product Design, Development and Delivery: Product and Project Development Methodologies sNPD

    8. Module Wrap-Up: Embedding Sustainability Into PM Practices

    9. Embedding Sustainability into Product Management

    1. Ethics and social impact of fashion industry

    2. Environmental impact of the fashion industry

    3. Challenges in monitoring supply chains in fashion industry

    4. The problem of Waste: End-of-life challenges for recycling and disassembly

    5. Designing sustainable products from waste: BEEN.LONDON case study

    6. Circularity in Fashion

    7. Circularity and Circular Business Models: BEEN.LONDON

    8. LCA and Carbon Accounting: BEEN.LONDON

    9. Sustainable materials, recycling and innovation

    10. Innovation, sustainable materials and collaborations: BEEN.LONDON

    11. Sourcing sustainable materials and their selection criteria: BEEN.LONDON

    12. Regulations, governance, certifications and greenwashing

    13. Sustainable Business Models

    14. How to integrate sustainability into Product Management work

    15. Ethics and Sustainability for Physical Products

    1. ESG and Sustainability Definition for Digital Products

    2. Key sustainability considerations at B2C_ B2B and B2AI verticals

    3. Sustainability for B2C companies (Business to Consumer)

    4. Sustainability for B2B companies (Business to Business)

    5. Sustainability for B2AI world (Business to Artificial Intelligence) & implications of agentic economy

    6. Ethical product design for digital products

    7. Product Lifecycle with ESG checkpoints

    8. Sustainability and ESG skillset in the Product Management skills map

    9. Sustainable practices implementation approaches

    10. Digital products environmental impact and eco-efficient software

    11. Circularity and digital longevity

    12. Role of founders & Managing mismatch between company-s goals and sustainability values

    13. Quick wins for Product Managers

    14. Regulating sustainability and ethics for digital products (standards and regulations)

    15. Module Wrap-up: Sustainability and Ethics in digital products

    16. Ethics and sustainability for digital products

    1. Handout Materials - Presentation Pack

    2. Course wrap-up and THANK YOU for watching!

About this course

  • £39.99
  • 51 lessons
  • 4 hours of video content

This course is for:

  • Product Managers (PMs), Product Designers, Project Managers, Analysts and other professionals involved in managing various aspects of product design and delivery. The course is primarily structured for PMs, offering practical guidance on how to integrate sustainability into daily tasks across all functional areas

  • Leaders and professionals who are involved in definition and execution of sustainability strategy for their organisations

  • Regulators and Policy Makers working in the space of sustainability, supply chains, waste management, products' environmental and social impacts

  • Procurement professionals involved in improving resilience of their company's supply chain and working with suppliers to reduce their emissions and environmental impact

  • Consultants working in the area of climate and sustainability

  • Professionals looking to switch career to jobs with the sustainability/climate focus

  • Sustainability- and ESG-curious

GET ACCESS TO ALL OUR COURSES

Power Your Career with Climate, Sustainability and AI Knowledge

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  • £200.00

    Full access to all courses

    This bundle includes all Climate Change, Sustainability and Technology courses available on this website.

    The programme covers:

    👉 Business case for corporate sustainability, ESG risks and opportunities, sustainable development, sustainability certifications,

    👉 Ethics and sustainability in Product Management, Circular economy, circularity and eco-design principles,

    👉 Climate and ESG reporting (including introduction to key climate reporting regulations and guidelines, including TCFD, GRI, SBTi and ISSB, deep dive into EU Taxonomy and overview of other EU regulations such as NFRD, SFDR and CSRD,

    👉 Carbon Accounting and GHGs reduction, working with supply chains to reduce emissions, Net zero strategies,

    👉 Decarbonisation and energy transition, key technologies (renewables, nuclear power, hydrogen, carbon capture and utilisation, long duration storage, etc). Transport and heavy industry decarbonisation,

    👉 Generative AI (GenAI) for business and sustainability applications,

    👉 Blockchain applications in climate change and sustainability,

    👉 History and politics of climate change negotiations, including key climate agreements and the latest developments such as Inflation Reduction Act in the US and Green Deal Industrial Plan in Europe,

    👉 Big Data, Data Science, Artificial Intelligence and Machine Learning for non-technical people.

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